Senior leader with 20+ years of experience in digital marketing, eCommerce, and retail media across Latin America & the Caribbean. Expert in designing and executing integrated digital retail experiences that enhance customer journeys, build loyalty, and deliver measurable business impact. Proven ability to blend creativity, strategy, and technology to accelerate growth for FMCG, CPG, categories and retail partners.

Developing scalable processes for optimizing retail media performance on platforms like Amazon, Walmart, full basket and quick commerce, while ensuring data-driven recommendations that enhance ROI, ROAS, consumer journeys, and conversions.

Passionate about leveraging analytics and collaborative teamwork, I partner with cross-functional teams to integrate market analysis, customer engagement, and digital innovation into actionable strategies. My mission is to empower with effective solutions that drive measurable business outcomes and foster sustainable growth in the evolving digital commerce landscape.